XBIZ has published another article by Segpay CEO Cathy Beardsley – this one based on some of the ideas for using retention offers to improve churn rates that we shared here earlier this year. Cathy expanded on those ideas for this article, titled “Burn the Churn” in XBIZ’s April issue.
In the March issue of XBIZ, Segpay CEO Cathy Beardsley authored a story on the legal complications of processing payments for cannabis-based businesses, even as more states clear the way for the legal consumption of these products.
Everyone likes a fresh start to the new year, and we are no different. Last week at the Internext and XBiz shows Segpay unveiled a new logo and branding.
SegPay CEO Cathy Beardsley was quoted in three recent pieces covering billing trends on XBiz.com.
Credit Card Processing Today: Decline or Dominance? looks at the current, and future, payment landscape amid the growing number of payment options available:
Product and marketing strategies tend to get the most attention while running a business day-to-day – making it easy to lose sight of the little things that help sustain a successful operation. In her latest piece published on XBiz.com, SegPay’s CEO Cathy Beardsley lays out a list of 13 essential (if non-sexy) steps that some businesses overlook at their peril:
Please read XBiz.com’s informative look at best billing practices for merchants, published this week. We appreciate that they asked SegPay to participate and we (of course) highly recommend the article. There’s lots of helpful information in there, including the following quote from our CEO Cathy Beardsley about the importance of being prepared for audits:
“At any given time, we can be called for an audit by our acquiring or operating banks. We, as billers, are required to have all our KYC (Know Your Customer) documents up to date, and all sites in compliance, both in terms of content and website documentation (e.g. merchant address included on the website),” Beardsley explains. “As a merchant, it is crucial that you keep your business records up to date. How well organized SegPay is in the eyes of the card brands, acquirers and other banking institutions goes a long way in our success.”
Better late than never to share our article, “Best-Performing Affiliate Programs Rely on Mapped-Out Objectives,” written by Cathy and published in August by XBiz.
Please check out, Tips to Master Customer Subscription Retention, by Cathy, published on XBiz.com.
Churn of your subscription customers is one of the most important factors to look at when measuring the health and longevity of your business. Recurring billing models always see some regular churn, it’s just the nature of business with subscription programs. Merchants experiencing a higher-than-normal churn rate are losing out on potential profits, but the good news is they can implement marketing strategies to cut these rates and retain their base.
Check out Cam Merchants Should Be Wary of Fraud, by SegPay CEO Cathy Beardsley, published on XBiz.com. The article explains how Cam sites, or any business where customers can “feed the meter” by making multiple payments to extend a session, can limit risk. For example:
A huge thank you to XBiz for publishing “Billing Solutions that Best Suit a Merchant’s Needs,” authored by our CEO, Cathy Beardsley in the April issue. The article helps merchants choose the best payment processing solution for their business. Here’s an excerpt:
Most merchants in the high-risk space fall into one of three processing categories: They either need the assistance of a payment facilitator to help manage risk, a payment gateway to take control of their credit card processing internally or a combination of the two solutions. Each model fits a different stage of a company’s lifecycle.
Let me share some details around each option in hopes of helping you make the best decision for your business.
Read the full article on XBiz.com.