SegPay will be Fully Operational During Hurricane Irma

As you may know, SegPay is headquartered in South Florida, which is currently in the path of Hurricane Irma, one of the most powerful storms ever recorded in the Atlantic. We have called this area home since 2005 – our entire existence – so we’ve been through this before. And while our main office is in FL, key parts of our operation are spread around the US and the world to ensure we continue delivering the payment services you are counting on, with the least possible disruption during the storm and its aftermath. For example:

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Transaction Report Updates

We made a couple of updates to Transaction reports this morning:

Transaction Detail report: If you add Transaction Source to your report under Advanced Options (see image on right), your transactions are now defined more specifically, as one of the following: Signup, Conversion, Instant Conversion, Delayed Capture, Refund, Void, Chargeback, One-Click or Rebill.

Transaction Summary report: Certain One-Click transactions were not being counted in this report. As of today, this is fixed and all One-Click data is now accurately reflected.

New Merchant Portal Feature: User Management

Smart managers focus on what they do best, and get help with the rest. Starting today, you can apply that same wisdom when working in SegPay’s Merchant Portal – by inviting others on your staff to create logins and help you take on the day-to-day task of managing your payments and everything that goes along with it.

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Why You Should be Building an Email List Right Now

"Ever wonder why you get so much spam in your inbox? It’s because even now in the age of social media, email marketing is still an incredibly powerful and profitable way to generate sales. Nearly everyone has email and checks it at least once a day. If unsolicited spam emails are generating profits, imagine how much more value comes from building a targeted list of email addresses for your particular niche of products. Targeted email marketing can generate a lot of sales when launching a new product or offering a discount on an existing product. You can also notify existing members about new content so they know you are improving your site for them.

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New Merchant Portal Feature: Sales by Country Report

Here’s what’s new in the Merchant Portal this week:

Sales by Country Report

This new report, located under Performance Reporting, lets you see which countries your sales came from during any time period. You decide whether country is determined by the customer’s billing information or their IP address at the time of the sale.

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Share Your Suggestions on our Ideas Portal

You’ve been making your voices heard: after launching the new Merchant Portal last week, we have already added new features and enhancements, based on merchant feedback. Now, to encourage you to keep sharing your thoughts and ideas for how we can make SegPay better for you, we’ve launched an “Ideas Portal.” Visit: https://yourideasmatter.ideas.aha.io to propose new features, view others’ suggestions, and vote for your favorites.

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Tips on Mastering Customer Retention

Please check out, Tips to Master Customer Subscription Retention, by Cathy, published on XBiz.com.

Churn of your subscription customers is one of the most important factors to look at when measuring the health and longevity of your business. Recurring billing models always see some regular churn, it’s just the nature of business with subscription programs. Merchants experiencing a higher-than-normal churn rate are losing out on potential profits, but the good news is they can implement marketing strategies to cut these rates and retain their base.

Read the full article on XBiz.com.